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About Properita

Properita.com is the UAE’s first smart real estate platform built on intelligent hashtags, real-time notifications, and a community-driven experience. We connect property seekers with real estate agencies and landlords through an advanced system designed to deliver only genuine opportunities — not repetitive or inflated listings.

With a clear vision and a strong identity, Properita stands as the leading platform in the UAE for real estate deals, providing users with fast, accurate, and highly relevant listings tailored to their exact needs.


Our Mission

To create the smartest, fastest, and most transparent real estate platform in the UAE — where every buyer, renter, landlord, and broker can easily find the right match without wasting time, effort, or money.


Why Properita Exists

Traditional real estate websites are filled with outdated, repetitive, or non-competitive listings.
However, over 90% of buyers in the UAE today are searching for real opportunities — deals that reflect real market value.

Buyers know the market. Prices are transparent.
A real estate purchase is a major decision, not a small consumer product.

Therefore, Properita was built to solve this gap by focusing on:

  • Authentic, high-value deals

  • Smart matching between budget and listing

  • Real engagement between users and agents

  • A streamlined experience with no complications


A Smart Platform Powered by Hashtags

Properita introduces a new way to search for properties using intelligent, structured hashtags. Users can follow hashtags related to:

  • Location

  • Property type

  • Building facilities

  • Special features

  • Deal type (rent or sale)

  • And most importantly — budget

Budget Hashtags (A First in the UAE)

Examples:

  • #Under_50K_Yearly

  • #Under_80K_Yearly

  • #Under_1M_Sale

When a listing matches a followed hashtag, the user receives an instant notification.
This ensures that each property reaches the right audience immediately.

No more irrelevant leads.
No more wasted time.
Just smart matching between real buyers and real deals.


A Complete Real Estate Community

Beyond listings, Properita is a social hub for everything related to real estate in the UAE.

Users can:

  • Ask questions about the market

  • Discuss trends

  • Share experiences

  • Post opinions or reviews

  • Connect with brokers and landlords

  • Post “Property Requests” with a specific budget and features

This community-driven model makes Properita more than a marketplace — it’s a full ecosystem.


Smart Posting in Seconds

We designed a unique intelligent posting box that allows users and agents to publish listings instantly.
With automatic hashtag suggestions, quick photo uploads, price indicators, and deal-focused fields, posting a property takes only a few seconds.

No long forms.
No complicated steps.
Just fast, smart publishing.


Property Requests — Another UAE First

Properita is the first platform in the UAE that allows property seekers to publish their requirements and budget publicly.
Agents can then submit matching offers directly to the user.

This transforms the search process from client chasing brokers into brokers serving the client — a complete shift in how property discovery happens.


Smart Notifications, Full Privacy, Complete Control

Users can manage and customize every aspect of their experience:

  • Choose which hashtags to follow

  • Control all notifications

  • Manage privacy and visibility

  • Access a clean, modern dashboard

  • Enjoy one-step registration

The platform is built for simplicity, speed, and security.


Automatic Social Media Promotion

Every listing and every property request is automatically promoted across social media channels, increasing visibility and bringing more genuine leads to every post.


Our Promise

Properita is not just another real estate website.
It is a new generation platform, designed for serious buyers, smart agents, and landlords who value accuracy, simplicity, and real opportunities.

We aim to become the trusted home of real estate deals in the UAE, and the fastest, smartest place to find your next property.